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Top 5 Reasons for a Rewarding Digital Marketing Career


If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you're no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job! Course Watch Most institutions which provide these courses require a bachelor's degree from any stream. As digital marketing pertains to knowledge in science, statistics, artistic visualisation and e-commerce, student of any field can take up digital marketing as a career. However, those with degrees in technology and/ or marketing do have an upper-hand. Following this, an aspirant can opt for a number of courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing (following a diploma or certificate) and numerous IAMAI (Internet and Mobile Association of India)-approved programmes. Many management institutes (such as IIMs) offer programmes by NIIT. Student must make sure that the covers search engine marketing, search engine optimisation and e-mail marketing.
Over 8 Lac jobs in Digital Marketing in 2017

Digital Marketing professional earns between Rs 15,000 and Rs 4, 00,000

India will cross 500 M Internet Users Mark by end of 2017:
Pre-paid smartphone users spend nearly 72% of their time to access online content while merely 15% of their time is spent on making voice calls, a study of smartphone users by Internet and Mobile Association of India and Times Internet Limited has found. The study was conducted among 750,000 app users in India. Read more at:

Online Ad Spend in India to cross Billion Dollars in 2017
India’s media market is growing robustly, according to eMarketer’s latest estimates of ad spending around the world. Total media ad spending in Asia-Pacific’s second-largest country is set to grow at double-digit rates through at least 2020—and those growth rates are even set to rise in the coming years. This year, eMarketer estimates, advertisers in India will spend about $7.41 billion on paid placements in all media, up 11.3% over 2015 spending levels. By 2020, spending will hit $11.82 billion.

Indian E-commerce Industry to cross 10 crore Mark in 2017
The e-commerce segment in India is growing and is likely to cross Rs 2 lakh crore this fiscal, the Parliament was informed on Friday. In the 2016-17 fiscal, the online market had grown by 19 per cent, Minister of State for Consumer Affairs C R Chaudhary said in a written reply to the Rajya Sabha.
"India's e-commerce market is estimated to be $33 billion in the financial year 2017

Here’s a list of the various digital marketing positions available for those seeking a career in this arena:

Digital Marketing Manager
Content Marketing Manager
Content Writers
Inbound Marketing Manager
Social Media Marketing Experts/Specialists
Search Engine Marketers
SEO Executives
Copy Writers

Digital Marketing Manager
Salary: The salary range of such digital marketing experts is from15 to 20 Lakhs INR per annum. But it can go as high as 40 Lakhs plus equity in certain companies and as low as 8 lakhs per annum in very small startups.

Responsibility: Digital Marketing Managers have to lead the digital marketing team and they will report to the V.P. of Marketing in the company they work for. DMM is a mid-senior level manager position.

Content Marketing Manager
Salary:: A Content Marketing Manager earns an average salary ofRs 675,634 per year. A skill in Marketing Communications is associated with high pay for this job.

Responsibility: A content manager is someone who oversees the content presented on websites and blogs, and may also be responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content. ... It takes creativity, leadership skills and of course, writing ability, to produce and publish good content.

Content Writers
Salary :The national average Content Writer salary is RS 2,97,920. Filter by location to see Content Writer salaries in your area. Salary estimates are based on 7 salaries submitted anonymously to Glassdoor by Content Writer employees.

Responsibility :A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content.

Inbound Marketing Manager
Salary: The national average Inbound Marketing Manager salary is $81,708. Filter by location to see Inbound Marketing Manager salaries in your area. Salary estimates are based on 2,525 salaries submitted anonymously to Glassdoor by Inbound Marketing Manager employees.

ResponsibilityYour ideal candidate should also understand that at the end of the day inbound marketing is not just about producing flashy content but about generating leads and revenue. Below you will find the job description I used for the role (posted here for others to use as it is no longer up in our careers section). But what I found is that ittakes much more than social know-how to be a great inbound marketing pro including:

Social Media Marketing Experts
Salary: Social Media Manager Salary. The average pay for a Social Media Manager is Rs 338,029 per year. People in this job generally don't have more than 5 years' experience.

Responsibility social media managers are responsible for developing and implementing marketing strategies for a business's social media sites. This might include blogging, creating social media profiles, managing regular posts and responding to followers

Search Engine Marketers
Salary:A Search Engine Marketing (SEM) Analyst earns an average salary of Rs 311,698 per year.

Responsibility (SEM) is a form of Internetmarketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SEO Executives
Salary:The average salary for a Search Engine Optimization (SEO) Manager is Rs 355,854 per year. The highest paying skills associated with this job are Google Analytics and Search Engine Optimization (SEO).

ResponsibilityAn SEO expert should have experience in using the various kinds of SEO tools in the market. For example, Moz.com is a well known SEO tool for digital marketers and webmasters. There are plenty of other tools which will help you improve your performance in the search engines. The job of an SEO expert or SEO executive involves keyword research, user experience optimization, using Google webmaster tools, getting pages indexed, manage duplicate content and so on.

Copy Writers
Salary:Senior Copywriter Salary. A Senior Copywriter earns an average salary of Rs501,257 per year.

Responsibility Copywriting is the process of writing advertising promotional materials.Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. This text is known as “copy.” That's why acopywriter is often referred to as “a salesman in print.”

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