Digital Marketing is a booming career option today in India. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.Digital Marketing Industry is worth $68 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 200 percent, to $6 billion. This market is estimated to touch $7.8 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing. Above 1.5 lack job opportunities in india. the year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked for 8 lakh job opportunities
If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you're no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job! Course Watch Most institutions which provide these courses require a bachelor's degree from any stream. As digital marketing pertains to knowledge in science, statistics, artistic visualisation and e-commerce, student of any field can take up digital marketing as a career. However, those with degrees in technology and/ or marketing do have an upper-hand. Following this, an aspirant can opt for a number of courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing (following a diploma or certificate) and numerous IAMAI (Internet and Mobile Association of India)-approved programmes. Many management institutes (such as IIMs) offer programmes by NIIT. Student must make sure that the covers search engine marketing, search engine optimisation and e-mail marketing.